Guetzli is the new JPEG encoder developed and released as open source by Google. It is designed to produce ~35% smaller files, without compromising the picture quality. We, at ShortPixel, had recently our own update: ShortPixel Glossy optimization, the lossy new algorithm for photographers.
Testing Guetzli algorithm was mandatory for us. When you are in the image compression business, you need to get your hands on any brand new innovation and see what it can do.
How does Guetzli compare with ShortPixel’s new Glossy image optimization algorithm in terms of quality and performance? Can we use it alongside our algorithms? Does it have practical value for our users?
We assume that you learned already about WebP image format Google created. You generated WebP versions of your files with a smart tool – we assume that it was ShortPixel 🙂 And, finally, you employed a plugin (like wp-webp)to deliver the WebP images to users who visit your site from a compatible WebP-compatible browser (Chrome and Opera, mainly, a full list is to be found here). Continue reading Is my site serving WebP images?→
ShortPixel introduces a new image optimization option called Glossy. The new feature is a lossy optimization algorithm calibrated for the photographer’s needs. We still recommend Lossy for the most user cases, because it has the best balance between image optimization and picture quality.
You already know that website speed has a tremendous influence on your SEO strategy, but one less known fact is that you can optimize images in WordPress themes and plugins also with ShortPixel, not only the images and thumbnails from the Media Library.
Think for a moment, what images are displayed most often on your website? Usually not the images featured in your most popular articles, but the graphics included in your WordPress theme. They are shown on every page of your site. Reducing the size of these images can give your website a speed boost, and better results in Google Insights tests. Of course, the improvement depends on the theme you use. A heavy graphics theme would benefit more than a minimal one.
Hopefully most of you already optimize the images of your website for better performance. But do you a make the same effort to polish your images for best performance in emails?
You should! Since large images might cause some frustration and disappointment for your email subscribers especially when they open your email on their mobile while they are using slower mobile internet connections.
On Black Friday, ShortPixel WordPress plugin brings you twice as many image optimization credits! From 24th to 28th of November 2016, for any purchase, you receive x2 image optimization credits (See all plans).
Different ShortPixel plans for different image optimization needs
This Black Friday deal could cover all your image optimization needs. If you have only a few articles a month, then the FREE account with 200 credits is enough. For medium size websites with a lot of images to optimize, you can buy a $9.99 monthly plan which gives you 24.000 images/month.
In this article I will show you how to use optimized Retina images on your website, in order to offer an amazing user experience on Apple devices.
Retina is a special type of display present on Apple devices, having a higher pixel density than usual displays. This display allows images to have an extremely crisp look, as if they were printed, by using double resolution images, instead of the usual resolution images for the same screen space.