According to statistics, WordPress runs more than 60% of active websites, which makes it the most popular solution online. It’s extremely easy to use and it seems that it’s one of the top reasons why people, especially bloggers, use it to publish their work. However, it’s not right to equalize best with most commonly used or the easiest to use, particularly since different types of websites have different requirements, meaning that what’s best for the bloggers perhaps holds insignificant value to an e-Commerce website. In an effort to explain why WordPress is the best blogging platform this year, we are going to let you in on 7 arguments that confirm that claim.
1. Versatile design options
Most bloggers start their work out of sheer enthusiasm for the topic that they decide to discuss in their posts. Furthermore, anyone can start a blog or decide to share their thoughts and experience with other people, so designing a website from scratch is not an option for many bloggers.
More than for any other industry, WordPress for blogging provides hundreds of free and premium themes which you could use and adjust seamlessly in order to have a blog that you can be proud of. Additionally, there are numerous categories that you can choose from, depending on your niche, like science, photography, health, lifestyle, music, and many others.
2. An ever-expanding pool of plugins
3. Seamless customization
Your blog grows as much as you let it grow, meaning that you are the one who controls the content, design, features, and the overall quality of user experience. However, imagine being required to pay a developer each time you want to change a color palette, add a new category, or simply install a widget that you like. Unless you’re making a lot of money from your blog, it just doesn’t add up as a reasonable solution to pay for customization.
With WordPress, customization is so easy, practically anyone could do it. The platform provides you with a dashboard that has everything you need in order to customize your blog. All the features and tools are pretty much self-explanatory, and there are numerous tutorials that you can watch in order to learn how to use a customization option that you like.
4. SEO implementation
Online visibility is at the very top of the list of goals for any self-respecting blogger who wants to make a name for himself or herself. The best way to improve your search results position is through the implementation of SEO, which is a complex endeavor because it includes various techniques that some people are just not comfortable with.
With WordPress, there is a series of plugins and SEO solutions that anyone could use without any previous SEO knowledge or experience. Most of these plugins are straightforward automated and show you exactly what you need to do in order to improve your SEO and make your blog more visible to others who would enjoy your posts.
5. Monetization options
According to some sources, blogging is not a get rich quick scheme that works, at least not for a large number of people who decide to start a blog in order to make a lot of money. Most bloggers have a steady job apart from their online writing career, so it doesn’t matter if they don’t make any money out of their blog. However, at some point, you’d probably think it would be a good time to start earning from your words, at least when you hit a sufficient number of readers and regular followers.
There are a lot of ways to make money if you run your blog on WordPress – there is Google AdSense that you can implement easily, however, Google’s monetization tool doesn’t like company and you could experience account suspension if you decide to use other advertising and monetization options along with AdSense. But here is why WP is the best blogging platform: it allows you to install certain plugins or scripts in order to cloak your affiliate links from search engines, thus keeping Google blind in relation to any third-party monetization resources.
6. Social network integration
There are billions of active social media users, from Facebook to Instagram, Twitter, LinkedIn and a number of others, all of which are of paramount importance for the success of your blog. The ability to share your content through various platforms exactly the way you want it and when you want it is another great feature that puts WordPress in leading position against its competitors.
More than the simple sharing of your content, WordPress allows your readers to share the posts that they like with just a click of the button. Furthermore, there is a sweet little option which WP provides, that makes all the comments people post on your blog appear on Facebook as well, thus improving your overall reach.
7. Security measures
Imagine waking up one day only to find out that your entire work is gone because of a security breach that you just couldn’t prevent or you weren’t aware was going on at the time. WordPress is one of the most secure platforms on the market, always looking for new ways for improving the safety of their users. With constant free updates that you can install automatically, it’s difficult to imagine becoming a victim of a malware or hacker attacks.
Additionally, WordPress is the best platform for blog administration, it allows you to segment the level of access based on different roles that you can assign to other people that you wish to give access to your website. That way, you can have a person able to create a new blog post but who has to wait for your confirmation in order to see that post published, or have an editor that can edit your content, or share full access with those that belong to your closest circle of trust.
When it comes to blogging, WordPress is the ruler among platforms due to its simplicity, user-friendly design, numerous features, and all the arguments lined up in this article. It’s the ultimate solution for people who have no coding experience but want to do things on their own. At the same time, it allows experts to use their knowledge to its full extent and never get the feeling that it’s a platform that amateurs would use.
Author Bio: Harry Southworth is a freelance content writer dedicated to sharing his experience with bloggers and online writing enthusiasts from all over the world. His work also includes writing custom content with EduBirdie, which puts him right in the center of the online writing world. His style and tone attract readers who love to learn through informative and amusing content.