All posts by ShortPixel

The Lazy Marketer’s Guide to Effective Content: 3 Growth Hacking Lessons for Better Marketing

The Lazy Marketer's Guide If you’re pouring countless hours and dollars into your marketing campaigns and you still aren’t seeing good results, you might be trying too hard.

Effective marketing isn’t about hard work – it depends on the quality of your work. Here’s a hint: quality doesn’t have to be as time-consuming or resource-draining as you think.

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Short updates for ShortPixel WordPress plugin

Image from Romania, our home country, captured with an iPhone 7 Plus. Originally 2.6MB. Automatically optimized and compressed by ShortPixel down to 134kb.

Sometimes we get busy writing code or doing customer support and we forget to sit back, breathe and do a roundup of what has happened since the last time we breathed, sat back and did a roundup of what has happened 🙂

It does feel like a lot has happened and when we look back we are extremely appreciative to you, the person reading this blog post, our clients, partners and everybody that allowed our work to bring a positive impact to theirs.

Here’s a quick overview of things we would like to highlight and further appreciate: Continue reading Short updates for ShortPixel WordPress plugin

ShortPixel: How to exclude images and folders from optimization

Buried deep into our plugin advanced settings, lies a special feature: Exclude patterns. As you can guess, it allows our users to specify which files or folders are omitted from the optimization.

Using this feature is not as intuitive as we wanted to be, that’s why we wrote this article. Read further to find a few examples of how to use this feature.

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The Complete Guide to Image Compression: How to Reduce Image Sizes for Faster Sites

Smooth. Sleek. Efficient. It’s a great feeling to trim the fat, whether you’re outlining your work schedule or simply cleaning your home. But when it comes to your site, removing excess isn’t just for your benefit, it’s best for your visitors and customers as well. Digital image compression, and data compression in general, makes your site run faster with less data to load. That means trimming the fat is better for business.

shortpixel image optimization

We now know website speed directly affects both the site’s quality and the user experience (UX), but did you know the Google algorithm also factors in speed when ranking search page results? The significance of site speed only increases as modern users come to expect faster and faster sites, but luckily tech breakthroughs are keeping pace to meet those expectations, namely image compression.

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A Short guide to ShortPixel image optimization service and tools

guide shortpixelShortPixel is a friendly and fun way to compress your images, but we want to make it even more easier for you. That’s why we wrote this short guide so you could start optimizing right away.

You need just an API key, and one of our image optimization tools: the WP plugin, the API tools or the online image compressor.

Continue reading A Short guide to ShortPixel image optimization service and tools