All posts by ShortPixel

Why optimizing images for Your website is extremely important?

Creative agency websites optimizationIs there anything more annoying that waiting for a website to load? For website visitors, it can be very very irritating and for sure the longer they wait, the higher the percentage of lost potential customers. If it’s the fault of images on your website, you will not remove them; you will not leave the content itself. Every Internet user knows that images are an indispensable part of the website because they explain much more than words, they are much easier to receive and can be very useful for social media shares. Besides, that images are playing a key role in driving traffic to your website. So now it’s time to ask a question – what role do the pictures on your website have? Are they useful or rather disturbing?

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A simple rule for the PNG or JPEG dilemma

PNG or JPEGPNG or JPEG? Some bloggers know the answer to this question, and some don’t. The former are not necessarily better than the later, but knowing how to choose the correct image format gives you a competitive advantage.

This article could have been one sentence long: PNG is for text, JPEG is for the rest, but let’s get into some details.

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How to properly set Retina images for your WordPress

retina images

Retina images can make your site shine on the iPads and iPhones, but they are also larger than the standard images. That’s why is important to optimize your Retina images and serve them only for the visitors with compatible devices. Poorly implemented Retina images will make your site slower for all users and will “angry” the mighty Google.

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WebHostFace – the hosting provider ShortPixel Blog uses

 

WebHostFace

We migrated ShortPixel blog to WebHostFace in march, and our experience with these guys was very good so far. We liked them, they liked us, so we became WebHostFace partners. We also decided to tell you a few things about WebHostFace.

Before reading about plans, features and some surprising goodies, you could go to their Face Us page and meet this young team of friendly professionals.

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ShortPixel vs Imagify vs EWWW vs Other Image Optimization WordPress Plugins

Image Optimization plugins

We at ShortPixel know that there are some good WordPress image optimization plugins out there. We are constantly keeping an eye on them. Are they better, do they have more features than us, are they more affordable?

So, we decided to do a short comparison between these WordPress plugins. Beside ShortPixel, the most popular ones are Smush, Imagify, Kraken, Optimus, EWWW, and TinyPNG.

Note: EWWW can work on user server for free, but we are testing here the EWWW I.O. version which optimizes the images in cloud, like the rest of the analyzed plugins.

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Google’s Guetzli vs. ShortPixel’s Glossy algorithm

Guetzli vs ShortPixel

Guetzli is the new JPEG encoder developed and released as open source by Google. It is designed to produce ~35% smaller files, without compromising  the picture quality. We, at ShortPixel, had recently our own update: ShortPixel Glossy optimization, the lossy new algorithm for photographers.

Testing Guetzli algorithm was mandatory for us. When you are in the image compression business, you need to get your hands on any brand new innovation and see what it can do.

How does Guetzli compare with ShortPixel’s new Glossy image optimization algorithm in terms of quality and performance? Can we use it alongside our algorithms? Does it have practical value for our users?

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Is my site serving WebP images?

We assume that you learned already about WebP image format Google created. You generated WebP versions of your files with a smart tool – we assume that it was ShortPixel 🙂 And, finally, you employed a plugin (like wp-webp)to deliver the WebP images to users who visit your site from a compatible WebP-compatible browser (Chrome and Opera, mainly, a full list is to be found here). Continue reading Is my site serving WebP images?

How to optimize images that are not in Media Library

A usual WordPress installation has all media files stored in Media Library, and that’s where our image optimization plugin looks firstBut there is not such thing as usual WordPress installation, and we all know some cases when images are stored in other places than Media Library. In this short article, we will show you how to compress those images too, using ShortPixel image optimization plugin. Continue reading How to optimize images that are not in Media Library

Glossy, image optimization option for photographers

Glossy - optimization for photographers
Image source: Cameron Kirby

ShortPixel introduces a new image optimization option called Glossy. The new feature is a lossy optimization algorithm calibrated for the photographer’s needs. We still recommend Lossy for the most user cases, because it has the best balance between image optimization and picture quality.

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