We frequently recommend our users to clear cache if their site doesn’t serve the actual optimized images. Here is a short guide for flushing your cache. Find what cache is, when you need to purge it, and how to do this in the most common situations.
Smooth. Sleek. Efficient. It’s a great feeling to trim the fat, whether you’re outlining your work schedule or simply cleaning your home. But when it comes to your site, removing excess isn’t just for your benefit, it’s best for your visitors and customers as well. Digital image compression, and data compression in general, makes your site run faster with less data to load. That means trimming the fat is better for business.
Our artificial intelligence compression algorithms compare each and every optimized image with the original and make sure that they are looking good for a human visitor. Moreover, we have three sets of algorithms for three different user cases: Lossy for most of the sites, Glossy for photographers, and Lossless for those rare situations when you cannot lose a pixel.
If you are used with offline tools like Adobe Photoshop, you could expect to find similar settings in our plugin menu. Or in our online image optimization tool for that matter. That’s why we are asked from time to time if there is a way to set the compression ratio.