All posts by Gerard

How To Optimize An HTML Website?

Whether you are developing an HTML website all by yourself, from scratch, or utilizing a template/online tool to help out, it is really important to learn why and how to optimize your images.

Difference between HTML and WordPress

WordPress is a flexible content management system (CMS) that allows a user to create, edit, organize and publish content. On the other hand, HTML is a markup language that allows for static page creation on the web. A static HTML website is composed of a library of HTML files – one for each page on the site. Don’t get confused, though: any website is, in the end, presented to you in HTML format; the difference is how it is generated, either dynamically by WordPress or by hand by yourself.

If your site doesn’t require too many regular updates, or any additional content, simple HTML is a better alternative as it will make your website perform faster.

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Ultimate 2021 Image Optimization comparison – ShortPixel vs Smush vs EWWW vs Imagify vs Other Image Optimization WordPress plugins

Back in 2017 we made a pretty good comparison of image optimizer plugins or services for WordPress, and we found out that ShortPixel was overall the best. Our analysis required a thorough exploration of the world of image compression for WordPress, and we did exactly that. Besides ShortPixel, we looked at other well-known image optimization tools, such as Imagify, Smush and EWWW Image Optimizer. We know that developing and maintaining the best image optimization plugin to speed up WordPress is a complex undertaking, therefore we believe it’s time to check the scores again to find out, objectively, what plugin or service is the best for your images.

Nowadays there are many other products that use a different approach, like taking the images and storing them on a CDN, from where they will be optimized and served. That’s the case of ShortPixel Adaptive Images, Optimole, WP Compress, Flying Images, etc. In this review, we’ll only focus on local optimization, where the images are compresses on your own server.

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Archive Optimizer: Upload your images in a ZIP, and download them optimized!

Everybody knows that ShortPixel is the leading image compression service, and because of this and WordPress being in more than 40% of all the websites in the world, our plugins ShortPixel Image Optimizer and ShortPixel Adaptive Images are very well known (and don’t forget their cousin Enable Media Replace, recently reaching 500,000 active installations!).

But from time to time we like to release little and very useful features that make use of our awesome compression API. This time we are introducing Archive Optimizer.

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How to stay below 15 GB in your Google Cloud Drive

Google Drive, OneDrive, Dropbox, Amazon Drive… There is no shortage of online storage services, otherwise known as Cloud Drive or Cloud Storage. And almost all of them offer a free plan for those people that cannot or don’t want to pay for online storage. Here’s a small list of the most popular storage providers and their free plans:

  • Google Drive: 15 GB
  • Microsoft OneDrive: 5 GB
  • Dropbox: 2 GB
  • Amazon Drive: 5 GB
  • iCloud: 5 GB
  • Box: 10 GB
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ShortPixel Image Optimizer: The only WP plugin that creates AVIF images

AVIF images are the next big step in image compression, and we have already been talking about it. AVIF promises images 50% smaller than JPG, and still keeping the same image quality. In comparison, WebP makes the image about 30% smaller, so it’s easy to see why you will want AVIF.

Starting with version 4.22, ShortPixel Image Optimizer (SPIO) is able to generate AVIF images! No need to use any hacks or manually upload them to your site. You just need the good old ShortPixel Image Optimizer.

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