All posts by Guest author

7 Most Important SEO KPIs You Should Keep In Mind

Your website may be impeccable, your content may be flawless, your marketing efforts and investments may be on target, but how do you know if your efforts are paying off ? How do you demonstrate your overall success on paper?

How do you evaluate the user experience on your website, so you can discover the inferior areas of your site and better them? For this, you’ll need to do some analysis and look at some metrics. Of course, metrics can be boring and tedious, until and unless money gets involved. But only by committing to this process you can constantly increase your content marketing success.

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5 Tips for Measuring the ROI of A Content Marketing Strategy

Content Marketing ROIYou have just deployed your first content marketing strategy. Now what? Maybe you’re an experienced blogger, sales professional or marketer, but are still struggling with finding the right balance between helpful content and acquisitions.

ROI is the endgame for any content marketing strategy, so it’s important to be able to measure your efforts appropriately and adjust as necessary for future campaigns. While your benchmarks for measurement might vary between campaigns, the principles remain the same.

We took a closer look at content marketing and ROI and came up with a short list of tried-and-true tips. Whether you’re a blogger with a dream of making profit, or a business laser-focused on lead generation, these tips should help you on your way.
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How to Turn WordPress Sites Under Maintenance into Marketing Tools

Under Maintenance WPYou launched your web browser, ready to log on to your favorite page. But as you type in the URL into the address bar and enthusiastically hit ‘enter,’ your bubbly excitement falls into one flat and plain ‘Oh.

The site is down because it’s under maintenance. What joy! (feel free to insert your best sarcastic face here).

“Page Under Construction…”

“Website Under Maintenance…”

It doesn’t occur every day, but when it does happen, it’s downright annoying – not to mention off putting.

A website placed under maintenance means visitors won’t be able to get what they need, prompting them to search the net for other alternatives. Probably the worst outcome is losing a customer or a subscriber.

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Why Should You Optimize Your Website With Respect To Google’s Update?

Google updateThe existence of every website depends on traffic. It doesn’t matter if your site is business oriented or not. The amount of traffic a website receives is usually used to determine or ascertain its level of success.

Websites managed by an eCommerce development company even go the extra mile by joining an affiliate program. They pay people for directing individuals their way. Some even pay these affiliates even if the new visitors don’t respond to the call to action.

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Effects of Page Load Time on Google Rankings

speedSEO is becoming a trending topic among marketers and almost everybody is applying it efficiently, thus improving their online businesses. As a result, new and experienced marketers alike opt for SEO courses to receive the Seo Training Certification.

But these days, most of them forget that increasing traffic alone is not enough for websites to rank higher.

In this article you’ll understand how your page load time affects Google ranking.

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How To Find The Images That Slow Down Your Website

Slow images
Page load times are more critical than ever. Your visitors expect instant access to everything, all the time. Whether it’s paying bills, shopping, reading articles, or watching videos, if there’s any delay, your site’s users will go to the next thing or they will be left disappointed. Over the last several years, the average page load speed has increased, but our attention spans have certainly become shorter.

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Best Ways to Engage Your Website’s Users and Turn Them Into Customers

user engagementIt’s no secret that engaged website visitors convert better compared to others. In fact, Gallup states that 23% of total revenue typically comes from fully engaged clients. Such a tendency cannot go unnoticed, and entrepreneurs from all over the world are striving to increase their user engagement rates to drive sales.

In this article, we are going to discuss several tips and tricks that will help you increase user engagement rates and get more profit.

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Impact of Artificial Intelligence on WordPress

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No longer limited to research and science fiction, artificial intelligence has charted its way into almost every industrial sector. Many examples depict the presence of AI in our daily lives—smart home devices, movie and music recommendation services, automated weather forecasts, and most recently, self-driven cars. AI is effectively taking over every task to make it more efficient, thus helping people to keep up with the increasing pace of life.

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Practical WordPress Outsourcing Tips For Mobile App Development

outsourcing tipsThere is nothing like handling your WordPress development project yourself. You know exactly what you want, and how quickly you need the job done. But regardless of how good a developer you may be, there are times when you must outsource your project, so you can focus on other core aspects of your business.

Outsourcing your WordPress development project comes with certain risks. If you find an experienced company or team that is willing to work in line with your goals, then this could tremendously improve your business. On the other hand, if you are unlucky and outsource to an inexperienced or unqualified team, then you could have a huge mess on your hands.

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