All posts by Guest author

5 Mistakes That Are Killing Your Content Marketing Plan

Marketing planA great piece of content can be extremely profitable. Marketers tend to make mistakes in content marketing and some of these mistakes may get them in trouble. If you are also into marketing, the most important thing for you is realizing your mistakes and focusing on the improvements. These days, marketers consider content marketing a significant source for generating leads.

For an effective marketing strategy, you need to avoid several mistakes when creating your content. Use content strategy wisely for effective B2B marketing, as it can create a huge difference. Here are few content marketing mistakes that you should avoid for a successful content marketing endeavor. Continue reading 5 Mistakes That Are Killing Your Content Marketing Plan

Link-building: How to Build Links for Local SEO in Just Three Steps

Link building for SEOLet’s go straight to link-building. We are going to talk about the 3 vital ways in which you can build links for your Local SEO. I guess you already know what Local SEO is. To explain it in just a few words, local SEO means promoting a business locally. And to strengthen your local SEO, you need links that will attract a lot of traffic. Since we are on the topic, I would like to remind you that there are different types of links: good links and bad links. Pay attention when you build your links as bad links can make Google penalize you.

This article will show you how local link building is possible in just three steps. Continue reading Link-building: How to Build Links for Local SEO in Just Three Steps

Boost Your Website Conversions and Sales Using These Effective Strategies

The end goal of every business in this world is to get more customers, boost sales, and increase their profit. And that is why marketing and advertising teams exist – to engage the target audience and convert it into customers.

However, some marketers use outdated marketing models which no longer show results. Furthermore, a study by HubSpot revealed that many marketing teams struggle with conversions and that prospecting is the most difficult part of their job.

Continue reading Boost Your Website Conversions and Sales Using These Effective Strategies

Making Your Emails Accessible: 6 Ways to Make Your Emails Easy to Read

Make your emails accesibleEmail accessibility is all about making sure everyone can read and comprehend your email messages. Not everyone reads at the same level, and there are various disabilities that can cause people to have issues understanding you. The good news is there are some simple strategies that can help you write in a way everyone can understand. Here are six ways to make your emails easy to read.

Continue reading Making Your Emails Accessible: 6 Ways to Make Your Emails Easy to Read

The Impact of Artificial Intelligence on SEO

Impact of AI on SEOThe rise of Artificial Intelligence and how it impacts various industries represents a subject worthy of discussion. Although the use of AI in SEO has just begun, in the years to come it will surely dominate the Search Engine Optimization strategies developed by digital marketing companies. In this article, we’ll talk about the upcoming impact of AI on SEO, so you know what you’re dealing with when creating successful campaigns for your business.

Continue reading The Impact of Artificial Intelligence on SEO

6 Must-Have Tools for Growing Your Online Business

Tools for Growing Online BusinessNow is the best time to launch an online shop. After all, by 2021 there should be approximately $4.5 trillion gained from online sales. With mobile traffic accounting for nearly half of all global internet activity, you can bet that there will be an estimated $319 billion in mobile online sales as well.

Pairing these surprising statistics with the fact that it’s super simple to launch an online shop, even if you just want to create a home based business, it’s safe to say there’s never been a better time to open a shop.

That said, with online sales continuing to rise you can also bet there will be a lot of competition, no matter what industry you get into. That’s why is important you check out this arsenal of tools designed to help your eCommerce shop grow:

Continue reading 6 Must-Have Tools for Growing Your Online Business

The Web Design Process and the Way to Implement it effectively

Web Design processYou should do your best when you create a website design since this process is a rather time-consuming and difficult one. Moreover, some web designs require a couple of weeks, whereas other web designs necessitate months of work.

Let’s discuss the steps you need to take in web design development!

Continue reading The Web Design Process and the Way to Implement it effectively

8 Ways to Get Your Customers to Actively Promote Your Brand

Customers Promote Your BrandCreating brand loyalty among your clients and attracting new customers is vital for any company’s growth. Building customer retention requires a great deal of effort. Customer loyalty doesn’t just refer to the companies’ ability to perfectly offer their services, although businesses need to develop strong relations with their clients as well.

Customer loyalty schemes consist of more than investing in advertising campaigns. Let’s keep in mind that there are ways to encourage customers to promote certain brands. In this article, you will find ideas to successfully market your brand in order to find new customers without significant investment and you’ll learn how to transform these clients in brand advocates.

Continue reading 8 Ways to Get Your Customers to Actively Promote Your Brand

10 Essential SEO Tactics for Driving More Traffic to Your eCommerce Store

ecommerce storeYou can’t deny that online shopping has become increasingly popular in the last couple of years. In 2018 alone, global eCommerce sales have exceeded 2.8 billion dollars. Due to the enormous demand, more and more online stores are popping up, fueling the competition between businesses each day. Thus, it has become more important than ever to come up with strategies that help your business stand out from the crowd.

One of the ways to do this is through search engine optimization, as almost 85% of consumers perform searches on Google before purchasing. Businesses who come at the top in search results are in a better position to win against competing brands who rank lower. This is proven by the fact that roughly 33% of clicks are earned by the top results. Did you know that 75% of the clicks go to the websites that appear in the first page of Google results?

Continue reading 10 Essential SEO Tactics for Driving More Traffic to Your eCommerce Store