ShortPixel Image Optimizer is able to create and serve AVIF files since version 4.22. The delivery can be done in two different ways: using the <PICTURE> tag syntax or without altering the page code (via .htaccess).
The recommended method is via .htaccess, but it’s only available if you are using Apache as web server. If you are using NGINX, and if you are having trouble after creating AVIF files on your site and the supporting browsers are downloading the images instead of displaying them, you have come to the the right place. Continue reading How to configure your web server to deliver AVIF images
WordPress ships by default with some code that may not be needed in all WordPress sites. This is normal, since WordPress needs to reach to all possible types of websites.
What that means is that most of us could get rid of useless code and therefore save a few bytes from our pages. So we will be effectively improving our site speed!
Let’s first see one by one all parts that can be removed, how to remove them, and at the end of the article we will provide the method to remove everything with a simple copy-paste. Continue reading Cleaning the WordPress head and improving performance
When it comes to SEO, things can get daunting pretty quickly. I mean, there is so much to it. Technical setup, on page SEO, links, anchor text, relevance, intent, LSI keywords – and that’s just the beginning.
So, if I were to appear as a guest on this blog, and try to give you one thing you can implement right now on your site, to get an immediate lasting SEO boost, what would that be?
Continue reading The #1 SEO Win You Can Get Right Now
From 2016 onwards, mobile traffic surpassed desktop traffic for the first time in internet history. And it has only continued to do so from then onwards. For this reason, Google announced its intention to implement a new mobile-first indexing process when it comes to its search results. Doing so, they stated, would make searches much more relevant for the growing majority audience of mobile users, rather than minority desktop users.
A shocking number of sites are barely optimized for desktop, let alone mobile. Which is why, when Google’s mobile index rollout hits fully, many small businesses may be surprised to find a sharp decline in traffic and SERP positioning. However, pre-emptive optimization now could prevent this from happening and may even improve your websites standing. Especially if this is a change you are making and your competitors are failing to do so, leaving you one step ahead.
With that in mind, what is mobile first exactly and why is it so important that you optimize your WordPress website to meet these changes from Google?
Continue reading How to Optimise Your Site for Google’s Mobile First Changes