ShortPixel introduces a new image optimization option called Glossy. The new feature is a lossy optimization algorithm calibrated for the photographer’s needs. We still recommend Lossy for the most user cases, because it has the best balance between image optimization and picture quality.
Hopefully most of you already optimize the images of your website for better performance. But do you a make the same effort to polish your images for best performance in emails?
You should! Since large images might cause some frustration and disappointment for your email subscribers especially when they open your email on their mobile while they are using slower mobile internet connections.