Smooth. Sleek. Efficient. It’s a great feeling to trim the fat, whether you’re outlining your work schedule or simply cleaning your home. But when it comes to your site, removing excess isn’t just for your benefit, it’s best for your visitors and customers as well. Digital image compression, and data compression in general, makes your site run faster with less data to load. That means trimming the fat is better for business.
We now know website speed directly affects both the site’s quality and the user experience (UX), but did you know the Google algorithm also factors in speed when ranking search page results? The significance of site speed only increases as modern users come to expect faster and faster sites, but luckily tech breakthroughs are keeping pace to meet those expectations, namely image compression.
Continue reading The Complete Guide to Image Compression: How to Reduce Image Sizes for Faster Sites