Category Archives: 2. Image Optimization

Why optimizing images for Your website is extremely important?

Creative agency websites optimizationIs there anything more annoying that waiting for a website to load? For website visitors, it can be very very irritating and for sure the longer they wait, the higher the percentage of lost potential customers. If it’s the fault of images on your website, you will not remove them; you will not leave the content itself. Every Internet user knows that images are an indispensable part of the website because they explain much more than words, they are much easier to receive and can be very useful for social media shares. Besides, that images are playing a key role in driving traffic to your website. So now it’s time to ask a question – what role do the pictures on your website have? Are they useful or rather disturbing?

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A simple rule for the PNG or JPEG dilemma

PNG or JPEGPNG or JPEG? Some bloggers know the answer to this question, and some don’t. The former are not necessarily better than the later, but knowing how to choose the correct image format gives you a competitive advantage.

This article could have been one sentence long: PNG is for text, JPEG is for the rest, but let’s get into some details.

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Why you need an image optimization plugin for WordPress

Image optimization

On user came to us and asked why he needs an image optimization plugin. He used to compress his images with an image editor, and he was genuinely interested to find what advantages an automated solution has. To be more precise, he asked “why my way to compress images isn’t the best option?”

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Google’s Guetzli vs. ShortPixel’s Glossy algorithm

Guetzli vs ShortPixel

Guetzli is the new JPEG encoder developed and released as open source by Google. It is designed to produce ~35% smaller files, without compromising  the picture quality. We, at ShortPixel, had recently our own update: ShortPixel Glossy optimization, the lossy new algorithm for photographers.

Testing Guetzli algorithm was mandatory for us. When you are in the image compression business, you need to get your hands on any brand new innovation and see what it can do.

How does Guetzli compare with ShortPixel’s new Glossy image optimization algorithm in terms of quality and performance? Can we use it alongside our algorithms? Does it have practical value for our users?

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Glossy, image optimization option for photographers

Glossy - optimization for photographers
Image source: Cameron Kirby

ShortPixel introduces a new image optimization option called Glossy. The new feature is a lossy optimization algorithm calibrated for the photographer’s needs. We still recommend Lossy for the most user cases, because it has the best balance between image optimization and picture quality.

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