Category Archives: Performance

It’s Time to Get Acquainted with Accelerated Mobile Pages (AMP)

amp accelerated mobile pagesAs technology has become the latest norm, a lot of developers are seen jumping on the bandwagon to cash in on this interesting field. Did you notice how mobile browsing seems to have taken off in a big way? Now it’s time to explore AMP.

What is Accelerated Mobile pages?

According to its technical definition, it is a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. A few years back when Google launched the mobile-friendliness update, things got pretty heated up in the mobile search engine realm. As a result, site owners started searching for a unique and faster experience for their end users.

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How to Optimise Your Site for Google’s Mobile First Changes

From 2016 onwards, mobile traffic surpassed desktop traffic for the first time in internet history. And it has only continued to do so from then onwards. For this reason, Google announced its intention to implement a new mobile-first indexing process when it comes to its search results. Doing so, they stated, would make searches much more relevant for the growing majority audience of mobile users, rather than minority desktop users.

A shocking number of sites are barely optimized for desktop, let alone mobile. Which is why, when Google’s mobile index rollout hits fully, many small businesses may be surprised to find a sharp decline in traffic and SERP positioning. However, pre-emptive optimization now could prevent this from happening and may even improve your websites standing. Especially if this is a change you are making and your competitors are failing to do so, leaving you one step ahead.

With that in mind, what is mobile first exactly and why is it so important that you optimize your WordPress website to meet these changes from Google?

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