Category Archives: ShortPixel updates & news

How Video Marketing Can Boost Your Traffic

how video marketing can boost your traffic

Video marketing is more than embedding a video on your website and garnering views. It requires research, strategy, and planning. Videos have made their mark in content marketing, making it essential for businesses to have a successful marketing campaign.

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ShortPixel Adaptive Images: perfectly sized and optimized images for your visitors

ShortPixel Adaptive Images

Update: ShortPixel Adaptive Images is out of beta!

Optimized and properly sized images for each visitor’s device – wouldn’t be nice to have a service to deliver just that?

The ShortPixel Adaptive Images plugin does exactly that and it doesn’t stop there. It brings to the table automatic WebP delivery to the compatible browsers, lazy loading, SVG placeholders and smart cropping – all these delicious features that improve the experience of your site’s visitors.

And, also very important: the images are served through ShortPixel’s global CDN.

Visitors from different parts of the world get your website’s pictures from the nearest server included in our Content Delivery Network. This translates into websites that are even faster.

Does it sound interesting enough to try it? ShortPixel Adaptive Images is free until April 15.

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Short updates for ShortPixel WordPress plugin

Image from Romania, our home country, captured with an iPhone 7 Plus. Originally 2.6MB. Automatically optimized and compressed by ShortPixel down to 134kb.

Sometimes we get busy writing code or doing customer support and we forget to sit back, breathe and do a roundup of what has happened since the last time we breathed, sat back and did a roundup of what has happened 🙂

It does feel like a lot has happened and when we look back we are extremely appreciative to you, the person reading this blog post, our clients, partners and everybody that allowed our work to bring a positive impact to theirs.

Here’s a quick overview of things we would like to highlight and further appreciate: Continue reading Short updates for ShortPixel WordPress plugin

Why you cannot choose the compression ratio with ShortPixel

Short answer: Because you really don’t need to.

Our artificial intelligence compression algorithms compare each and every optimized image with the original and make sure that they are looking good for a human visitor. Moreover, we have three sets of algorithms for three different user cases: Lossy for most of the sites, Glossy for photographers, and Lossless for those rare situations when you cannot lose a pixel.

If you are used with offline tools like Adobe Photoshop, you could expect to find similar settings in our plugin menu.  Or in our online image optimization tool for that matter. That’s why we are asked from time to time if there is a way to set the compression ratio.

Long answer:

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How to resize large images with ShortPixel

ShortPixel resize function

 

ShortPixel Resize Images feature can reduce your hosting storage by changing the sizes of your uploaded pictures. Each time you add an image WordPress automatically generates a number of thumbnails which are deployed in your webpages. Your original pictures are rarely shown to your visitors, but they take a lot of your hosting space.

Here is how our Resize Image function works. Continue reading How to resize large images with ShortPixel