10 reasons why you should consider using WordPress for your website

WordPress was launched in the year 2003 as a content management system (CMS) and became the most widely used and favourite website of bloggers around the world. Though it was originally just a site for bloggers, it has now become a big, universal platform for building websites, especially for doing business online.

WordPress

After you decide the name of your company, get it registered, and are done with all the details except for deciding the platform for your business website, here are the reasons that will assure you that WordPress is the best option for your official business website:

Continue reading 10 reasons why you should consider using WordPress for your website

The Top Marketing Automation Software of 2018

Email Marketing Automation SoftwareTo say that the job of a digital marketer is not an easy one would be an understatement. If we’re going to make a list of careers that require one to be a jack-of-all-trades, digital marketing would be at the top of that list. The tasks of a digital marketer are manifold and are as varied as can be.

That’s why for digital marketers, the advent of marketing automation software is something akin to a miracle. If not for the invention and proliferation of these programs that help them send thousands of emails to generate leads, manage thousands of contacts, or analyze how their websites are doing on so many levels, countless digital marketers would have pursued other careers by now.

For 2018, these are the top marketing automation tools that help make their jobs—and lives—easier.

Continue reading The Top Marketing Automation Software of 2018

8 Important Tips to Run a Kick-Ass Outreach Campaign

reach out campaignManual outreach is one of the best ways to build quality editorial links that stick and help improve your relationship with the fellow bloggers in your niche.

Outreaching is not easy though, in fact, it’s so hard that people like to avoid the headaches of finding prospects, building relationships (by interacting with real people) and instead hire an SEO agency or go with private blog networks. Continue reading 8 Important Tips to Run a Kick-Ass Outreach Campaign

WordPress analytics for plugin developers

WordPress analytics

This post is mainly for WordPress developers. So if you already have a plugin on WP.org or are planning to publish one, you might just find this useful. In this post I will tell you about my new service that helps developers to track and analyze their plugins published in the WordPress repository – without having to change any code!

A bit about me: My main occupation is to develop JavaScript components. Also, I maintain a few WordPress sites and have developed a ​ WordPress Tables plugin. After publishing it in the WP repository the concept of ​ WP DevMetrics ​ was born.

Continue reading WordPress analytics for plugin developers

ShortPixel: How to exclude images and folders from optimization

Buried deep into our plugin advanced settings, lies a special feature: Exclude patterns. As you can guess, it allows our users to specify which files or folders are omitted from the optimization.

Using this feature is not as intuitive as we wanted to be, that’s why we wrote this article. Read further to find a few examples of how to use this feature.

Continue reading ShortPixel: How to exclude images and folders from optimization

How to Speed Up Your WordPress Website with a 5-Step Checklist

Do you enjoy waiting for a website to load? Neither do your visitors.

“Gosh, it’s great how this page took 6 seconds to load!” –Nobody

Speed optimization is one of the most overlooked aspects of building & maintaining a website. And it affects everything: If your website is slow, you’ll get lower search engine rankings, it will be harder for you to convert visitors to customers, your existing customers will have lower satisfaction rates, and there’s a slight chance that you’ll get shot because you have a slow website.

Thus, having a faster website is (obviously) better for you and everyone who spends their precious time in your website. And in this article, I’m going to show you how to speed up your WordPress website. (Article by Barış Ünver from Optimocha.)

Continue reading How to Speed Up Your WordPress Website with a 5-Step Checklist

10 SEO Tips for WordPress Beginners & New Site Owners

10 Seo tips for WP
Photo by Agnieszka Boeske on Unsplash

WordPress SEO is an important topic, but it’s often difficult for beginners to navigate. Most small business owners are passionate and excel at the services they provide. They’re not SEO experts, and they just don’t have the time to focus on a comprehensive SEO strategy.

That’s why I’ve compiled this list of 10 SEO tips & strategies for WordPress beginners. This article is perfect for:

Small business owners managing their website themselves
Anyone brand new to SEO
Entry-level marketers just starting out

Continue reading 10 SEO Tips for WordPress Beginners & New Site Owners