The end goal of every business in this world is to get more customers, boost sales, and increase their profit. And that is why marketing and advertising teams exist – to engage the target audience and convert it into customers.
However, some marketers use outdated marketing models which no longer show results. Furthermore, a study by HubSpot revealed that many marketing teams struggle with conversions and that prospecting is the most difficult part of their job.
Continue reading Boost Your Website Conversions and Sales Using These Effective Strategies
Email accessibility is all about making sure everyone can read and comprehend your email messages. Not everyone reads at the same level, and there are various disabilities that can cause people to have issues understanding you. The good news is there are some simple strategies that can help you write in a way everyone can understand. Here are six ways to make your emails easy to read.
Update: ShortPixel Adaptive Images is out of beta!
Optimized and properly sized images for each visitor’s device – wouldn’t be nice to have a service to deliver just that?
The ShortPixel Adaptive Images plugin does exactly that and it doesn’t stop there. It brings to the table automatic WebP delivery to the compatible browsers, lazy loading, SVG placeholders and smart cropping – all these delicious features that improve the experience of your site’s visitors.
And, also very important: the images are served through ShortPixel’s global CDN.
Visitors from different parts of the world get your website’s pictures from the nearest server included in our Content Delivery Network. This translates into websites that are even faster.
Does it sound interesting enough to try it? ShortPixel Adaptive Images is free until April 15.
Continue reading ShortPixel Adaptive Images: perfectly sized and optimized images for your visitors
The rise of Artificial Intelligence and how it impacts various industries represents a subject worthy of discussion. Although the use of AI in SEO has just begun, in the years to come it will surely dominate the Search Engine Optimization strategies developed by digital marketing companies. In this article, we’ll talk about the upcoming impact of AI on SEO, so you know what you’re dealing with when creating successful campaigns for your business.
Continue reading The Impact of Artificial Intelligence on SEO
Now is the best time to launch an online shop. After all, by 2021 there should be approximately $4.5 trillion gained from online sales. With mobile traffic accounting for nearly half of all global internet activity, you can bet that there will be an estimated $319 billion in mobile online sales as well.
Pairing these surprising statistics with the fact that it’s super simple to launch an online shop, even if you just want to create a home based business, it’s safe to say there’s never been a better time to open a shop.
That said, with online sales continuing to rise you can also bet there will be a lot of competition, no matter what industry you get into. That’s why is important you check out this arsenal of tools designed to help your eCommerce shop grow:
Continue reading 6 Must-Have Tools for Growing Your Online Business
So, here we are in 2019. New years are known to bring innovation in every aspect, as they represent the embodiment of the developments in all the areas that interest us. And, when we are talking about mobile apps, we just have to know what’s around the corner.
Continue reading Mobile App Development Trends That Will Take Over In 2019
You should do your best when you create a website design since this process is a rather time-consuming and difficult one. Moreover, some web designs require a couple of weeks, whereas other web designs necessitate months of work.
Let’s discuss the steps you need to take in web design development!
Continue reading The Web Design Process and the Way to Implement it effectively
Creating brand loyalty among your clients and attracting new customers is vital for any company’s growth. Building customer retention requires a great deal of effort. Customer loyalty doesn’t just refer to the companies’ ability to perfectly offer their services, although businesses need to develop strong relations with their clients as well.
Customer loyalty schemes consist of more than investing in advertising campaigns. Let’s keep in mind that there are ways to encourage customers to promote certain brands. In this article, you will find ideas to successfully market your brand in order to find new customers without significant investment and you’ll learn how to transform these clients in brand advocates.
Continue reading 8 Ways to Get Your Customers to Actively Promote Your Brand
One of the modern-day requirements for business owners is having a website they can rely on. The challenges in building a website are coming up with a great design and boosting the site’s ranking in web searches.
A site’s design can affect its ranking. A well-designed website helps your business earn a better position in search engine results pages, especially in Google Search.
Continue reading 12 Poor Web Design Elements That Can Hurt Your Google Search Rankings
You can’t deny that online shopping has become increasingly popular in the last couple of years. In 2018 alone, global eCommerce sales have exceeded 2.8 billion dollars. Due to the enormous demand, more and more online stores are popping up, fueling the competition between businesses each day. Thus, it has become more important than ever to come up with strategies that help your business stand out from the crowd.
One of the ways to do this is through search engine optimization, as almost 85% of consumers perform searches on Google before purchasing. Businesses who come at the top in search results are in a better position to win against competing brands who rank lower. This is proven by the fact that roughly 33% of clicks are earned by the top results. Did you know that 75% of the clicks go to the websites that appear in the first page of Google results?
Continue reading 10 Essential SEO Tactics for Driving More Traffic to Your eCommerce Store