How Chatbots Can Help the E-Commerce Industry

Chatbots help ecommerceBehind every eCommerce site is a complex network of systems like payments, tech support, logistics, and customer services, just to name a few. eCommerce business owners have to cater to their customers’ preferences and keep themselves up-to-date with the latest in eCommerce, all while keeping an eye on the bottom line. It’s a back-breaking task, which is why automation has become the need of the hour.

But it’s not just the sheer number of business owners that make chatbots a must-have for eCommerce websites. There are many reasons more and more companies are using chatbots, such as: Continue reading How Chatbots Can Help the E-Commerce Industry

I Have Optimized My Website, but It’s Still Running Slow

Google rankingIn January 2018, Google made the momentous announcement that mobile search algorithms will take page load speed into account starting July 2018. According to Google, the site speed is a crucial touchstone for the algorithmic site ranking purpose, and Google meticulously charts the site’s loading span. Google does this for a simple reason: if search engine crawlers take too much time to access pages, they give up on you, and your pages don’t get indexed properly.

Experienced SEO strategists know that visibility, credibility, and brand awareness are critical goals for any business, and the site’s user-friendliness and ability to deliver a great user experience are vital for achieving the three goals. Because of Google’s growing emphasis on user experience, companies can no longer ignore SEO best practices, one of which is site speed. Continue reading I Have Optimized My Website, but It’s Still Running Slow

How to Start Improving the Video SEO for your Website

Improving video SEOYou started publishing video content on your website. But have you optimized it for search engines? Without proper optimization, your videos won’t rank well in searches. Videos are different than text-based content, as search engines can’t watch videos to see what they contain (yet). Therefore, you need to provide as much information as possible.

That is why video SEO is so important. In some ways it is similar to conventional SEO, but there are significant differences as well. Let’s see what the ingredients for great Video SEO are: Continue reading How to Start Improving the Video SEO for your Website

How to select the right plugin for your WordPress website

wordpress pluginsIn this post, we’ll explore how to select the right plugin for your WordPress website and we’ll give you a few tips for choosing a great plugin.

There’s no shortage of WordPress plugins out there, with 54,000+ and counting currently available tools from the WordPress Plugin Directory plus thousands more plugins available directly from third party companies and developers. The choice and range of plugins is really huge – if you think of any functionality that you would like to have on your website such as improving your SEO, creating a form or optimizing your images – then there’s a plugin for that! Continue reading How to select the right plugin for your WordPress website

7 Clever Strategies to Boost Page Speed You May Not Have Heard of

Strategies page speedI’m sure that there are tons of blog posts where you can find information about boosting the page speed of your WordPress site. Just google “how to boost WordPress page speed”, and you’ll understand! But most of these articles only give you some generic and well-known tips, such as:

– Use a caching plugin
– Use a CDN
– Limit the use of plugins

However, in this post we’re going to dive deeper in some of the less-known page speed optimization strategies. Let’s cut the fluff and get started! Continue reading 7 Clever Strategies to Boost Page Speed You May Not Have Heard of

Social Selling: The Future of E-commerce Brands

Future of ecommerce brandsThe e-commerce industry has become a competitive marketplace over the last few years, and it’s no easy task to make your brand stand out or to sell your products online. But if you have the right tools and a good strategy in place, you can stay one step ahead of your competition.

In today’s digital world every brand needs to be on social media to drive traffic, build relationships with the target audience, gain trust and increase sales. So, in addition to your brand’s website, you need to have a strong presence on social media, so you can establish your brand and sell your products effectively. This is how you take your e-commerce business to the next level!

Since social networks have changed the way we used to sell our products online, this concept isn’t going anywhere, anytime soon. Therefore, you must take your time to figure out the best ways to sell through social media channels. Continue reading Social Selling: The Future of E-commerce Brands

9 Facebook Marketing Features You Need to Know in 2019

Facebook latest updatesThe social media landscape is continuously changing. That’s why you need to know the latest marketing trends and features on social media, especially on the world’s largest social networking site ‒ Facebook, of course.

After all, there are approximately 2.32 billion monthly active users on the platform. But is scrolling on feeds and catching up with the latest news enough? Well, chances are you have to do more behind the scenes if you want to build a successful Facebook page.

In this post, we’ll look at some of the latest Facebook updates you need to get acquainted with this year: Continue reading 9 Facebook Marketing Features You Need to Know in 2019

The Must-Have Tools for Image Optimization in 2019

Tools for image compressionThe world of image optimization is in a much better place than ever. But, even now, there is still a lot of room for improvement. Especially if you have been using only one solution, thus not looking at the other tools that are available for free.

Over the last couple of years, we have seen the rise of new image formats such as WebP and SVG. And, we have witnessed new and exciting techniques for improving site speed. And yet, images continue to take up most of the web-page weight.

What can you do to ensure that your images stay optimized in accordance with this year’s trends?

Continue reading The Must-Have Tools for Image Optimization in 2019

Are You Ready To Make The Colossal Shift From E-Commerce To M-Commerce?

Mobile commerceMobile devices are filling the unseen gap between companies and consumers way faster than ever. Over a span of a few years, the term M-Commerce has gained a considerable amount of popularity by making users search and buy relevant products without much hassle. It is a safe bet to say that the introduction of M-Commerce in the digital world is a snapshot of the future that we are watching unfold.

e-Commerce and M-Commerce

Of course, both terms have a similar objectives; i.e., of buying and selling products via the internet. But for me, they are far more different than alike. Let me explain!
Continue reading Are You Ready To Make The Colossal Shift From E-Commerce To M-Commerce?

Top 10 Use Cases For Enterprise Mobile App Development

Mobile apps companiesMobile Applications are now a crucial part of the growth of any enterprise. This is because mobile apps are easily accessible, and they can be used to reach a large group of people. Mobile apps actually give the necessary competitive advantage that your company needs so it survives in the tough marketing environment. They also enhance the relationship you have with your targeted audience, which is a crucial thing for the success of any company or brand. Without trust in your products or services, your brand will never be visible enough.

To help you better understand the benefits of these apps we have listed the top use cases for enterprise app development. Let’s find out how you can create a winning mobile strategy for your business! Continue reading Top 10 Use Cases For Enterprise Mobile App Development