All SEO lovers know that it’s going to get you all the good stuff and leave you with all the glitters and sparkles. Great search engine optimization is more than a dream for all the doers out there. If you join the global SEO enthusiasts team, you’ll see for yourself.
The era of 2019 is no joke for those who wish to make a significant progress in their business. The businessmen and businesswomen out there, whether they own start-ups, or they are invested in larger projects, are eager to make use of every marketing tip and sales promotion in the market. The search engine optimization, in this regard, tops the list of things you need to get done to expand the presence and the roots of your business.
You need to make your website and online presence suitable for every possible search engine there is in the form of web searches or social media searches. Thus, to achieve this, every web development company and the marketing teams of business projects aim high and invest their time, money and efforts in optimizing the website according to the protocol SEO guidelines.
Many beginners wonder how SEO helps their business grow. Well, here is how it boosts your business performance in the global market.
1. It brings you the raw material – the traffic
As soon as the searcher types in the search bar, Google network goes through its every possible piece of stored data to find the best search results for the individual. The search engine optimization principles are the criteria according to which it pulls out the most suitable website for the viewer. This means that if your business company has a strong website and mobile responsive web pages, it’s highly likely that it will get ranked among the tops searches on the first page. The main percentage of viewers is received via this method, so it’s essential that your website makes it up to page one.
2. Helps you convert users into potential customers
Quality will continue to be a factor with speed and security continuing to be key. Older websites that may not have been updated in some time will continue to suffer.” Thus, make sure you update your website according to the SEO guidelines. As the traffic influx grows, the chance of converting most of the traffic into potential customers also increases. Here is what attracts the viewers and makes them purchase from your brand:
– A highly easy to navigate website/ online store
– Good website loading speed
– Premium quality content for the guidance of the customer
– Quality brand with quality service for the clients
– Solid online presence
– Implementation of the latest SEO techniques like local SEO, voice search, and artificial intelligence
3. Manages your brand – the entire online presence
Another important role that SEO plays is the role of making your brand known nationwide. As the information about the brand spreads everywhere, the brand’s credibility comes into question and SEO helps a lot in proving the business brand is worthy of consideration. How does it do that?
– By making your website rank in the top searches and by making it available for the viewers
– Makes your business industry visible through local SEO. And as 97% of the consumers browse for the local area businesses on the web, they immediately get directed to the website
– Links the website to social media accounts and other potential websites
– Offers the customers highly informative content and updates about the brand
4. Enhances the buying cycle
The better the customers receive guidance regarding the business brand’s product and services, the more eager they will be to buy it. As SEO, which includes good content, productive linking, quality images and video content, and amazing online stores, brings your customers closer to the brand, it vastly supports the buying cycle. Also, artificial intelligence applications help in discovering the target market. The business company can then use it to formulate an effective advertisement program and promote the business.
5. The long-term strategy for better user experience
Search engine optimization is a relatively cheap way to promote the business industry and to get more sales for your product. It requires time and effort but it’s great for your business growth. Why? Because it offers an exceptional user experience. The integration of artificial intelligence in this process has taken things to the next level by mimicking the user’s behavior and by offering searches relevant to the viewer’s choice and behaviour. This way, the engagement of users with various web pages increases.
The other things that attract the users and help their survey are the voice search feature, good site navigation, easy checkout and payment process of an online store, and local/ mobile SEO. By 2020, the voice search is expected to reach nearly 50% of the total searches. The use of featured snippets and other personalization features will also develop, thus providing an even more efficient user experience.
6. EAT quality content for the viewers
Expertise, Authority, and Trust are what EAT stands for and only such a quality of content is approved by SEO guidelines for better results in driving traffic and converting it into leads.
One of the SEO tasks is to offer high-class content with loads of the latest information and updates to the viewers in the form of audio, written, and video content. Things like webinars, how-to articles, live chats, and to-do content are highly appreciable.
In the end
These are the six ways in which SEO helps your business grow and prosper. Following SEO has become a must nowadays. It successfully boosts the business in ways one has never imagined before.
Author’s: Bilal Imtiaz is an Online Marketing Specialist with more than 1 year of experience in Digital Media and is currently SEO Executive at Unitedsol, a leading e-commerce web design and development agency. Over the years, Unitedsol has successfully delivered projects in Magento, WordPress, WooCommerce, Joomla and other CMS/shopping cart platforms. You can find him on the LinkedIn.