The invention of the internet and the world wide web has made it simple for everyone to get access to data from all over the world. With time the online world has improved and has become faster and more reliable. It led to the development of social media, giving people platforms to socialize virtually over the internet. The social media apps now have billions of users. Therefore, any advertisement that is posted on these platforms will be seen by a lot of people, thus making that place ideal for promotions. By using the right social media marketing tools you can boost your business, and nowadays there are lots of tools available to improve businesses with digital marketing. This is especially helpful if you own a small business.
Why social media management is important
Small businesses require more recognition and exposure than bigger ones. Also, competition among small businesses is higher because they are significantly more in number. Thus, without the right promotion and advertisement, it is complicated not only to stand out from the competition but also to thrive. Implementing social marketing tools can make the marketer’s job more comfortable, and help your business reach a greater audience.
The best social media tools
While there are many social media tools for businesses, only a handful might meet your expectations. You can find both paid and free social media management tools available on the internet. Just as you’d expect, not all paid tools work well. Similarly, not all free social media tools are inadequate. Thus, some of the best ones are as follows:
This tool is handy for sharing and posting advertisements on social media sites. Buffer also helps with engagement and analysis of results. What makes this stand out from other social media management tools is the post scheduling part. This tool can analyze the social media usage pattern of the fans and followers and use that information to publish posts when users are mostly online. The basic version is free to use. The pro version starts from $15 up to $399 a month and comes with a 14-days trial period.
2. Social Pilot
This social media marketing tool is especially good for small businesses. There is a dashboard from where you can manage your publications, scheduling, and analysis. However, you cannot monitor using this tool. As a result, Social Pilot is quite inexpensive, starting from $10 up to $80 a month only, making it affordable for small businesses.
Hootsuite is probably one of the best and the most prominent social media marketing tools out there. Many companies use this tool with great results. It is a comprehensive platform that allows you to perform every function you need. It probably has the maximum number of features. However, its only downside is its price. Though it has a free basic plan which lacks some useful features, the pro plan starts from $29 and goes as high as $500 a month.
4. Agora Pulse
Agora Pulse provides an all-in-one platform for serving all purposes. It enhances the business’ social network with the help of a very efficient and rapidly responding team. The tool can analyze the competition too. All these can be available at a minimum of $49 a month, which is quite expensive for a basic plan, and goes up to $299 a month, which is pretty standard.
This tool has been continuously developing, by adding more and more features over the years. You will rarely find social media management tools free and useful at the same time, and this is such a rare occasion. Though it has lesser features compared to other tools, Crowdfire is absolutely free. There is no pro or paid version of this tool.
This tool automatically manages the business’ social network. Edgar is indeed a new way of publishing on social media. You have to add contents divided into various categories and make a library. After that you will need to add time slots for every group. Edgar will automatically post the content on different social media platforms.
This one has a unique take on businesses’ social network. It doesn’t just help you manage your publications but also provides a one-of-a-kind calendar that helps you achieve your business goals. It also has a feature that enables you to collaborate with your team and work together more effectively. CoSchedule has a free version. The paid version starts from $20 and goes up to $1200 a month, all with 14-days trials. The maximum price is enormous because a team of equivalent size can share the tool.
This social media management tool is useful if you have a lot of followers. Usually, it is tough to manage social media for small business as the team is generally small. Followers, if they exceed 1000 can get hard to track. This tool effectively tackles this problem and gives you the necessary updates. It has a free plan and the paid plans vary from $12 to $24 a month.
Social media sharing tools should be visually attractive and appeal to people on social media. This tool lets you create visually pleasing publications on platforms like Instagram. It can also manage multiple accounts without any issue. The free version is available along with paid versions, which start from $7 a month.
This tool has the ability to provide you with statistical analysis and graphs based on the users’ response and results. You can easily compare values and understand how much you are progressing. You get all the features for no cost at all. SumAll is free and has no paid versions.
Small businesses need more boost compared to the established ones. Social media is beneficial to promote your business. The above social media tools list provides you with the best instruments that you could use to grow your business.
Author Bio: Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development companies in India and USA. He is an idealistic leader with a lively management style and thrives by helping companies to grow using his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. Follow him on Twitter | Facebook | LinkedIn