Enter WebP – a modern image format created by Google, that provides superior lossless and lossy compression for images on the web.
According to Google, WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are 25-34% smaller than comparable JPEG images at equivalent SSIM quality index. Lossless WebP supports transparency (also known as alpha channel) at a cost of just 22% additional bytes. For cases when lossy RGB compression is acceptable, lossy WebP also supports transparency, typically providing 3 times smaller file sizes compared to PNG – that’s a huge improvement.
Now, how can you leverage this new format to improve the performance of your website?
Creating WebP versions of the images
Please note that you currently can’t just replace the JPGs, GIFs or PNGs with their WebP counterparts as not all the browsers support it yet. But if you have a WordPress website, you are lucky, there is a simple solution:
Starting with our new 4.1 version of the ShortPixel Image Optimization plugin, we’ve added the possibility to also create a WebP image alongside the existing images, free of charge, when optimizing your images with our service. Just enable the option in the Advanced tab of the ShortPixel settings, in your site’s admin and the WebP images will be created too when optimizing images.
The WebP versions of the images are only generated when the images are optimized. So if you need to add the WebP versions of the images after you optimized the images, the easiest way would be to:
- – Restore the images to their originals
- – Check the option “WebP Versions”
- – Relaunch the bulk optimization.
Using the WebP images
Starting with version 4.12.2, you’ll be able to display WebP versions of the images in your WordPress website’s pages:
- Without altering the page code (via .htaccess)
Checking the “Without altering the page code (via .htaccess)” option will insert a new block of code into the .htaccess file, which will make sure that: A. if your browser supports WebP images and B. if you have both jpg/png and WebP versions of an image, then the server returns the WebP instead of the jpg/png. This has the benefit of serving directly WebP files without altering any of the page code.
- Altering the page code.
Now you can use the WebP format by simply checking the corresponding “Altering the page code, using the <PICTURE> tag syntax” option in the advanced settings tab of Short Pixel and all your <img> tags will be replaced with <picture> tags that include also the .webp images, thus letting the browser chose the best version according to its capabilities. The <picture> tag contains also a Generate WebP markup tag for fallback reasons, thus also allowing the styles to remain in place. In some rare cases – when the styling of your images relies on positional queries ( :first, :nth-child selectors or “>” direct child reference ) you might encounter style problems when activating this option and you will need to use the cache plugin solution below.
Note: The second option can be implemented either by hooking onto WordPress’s own functions (a more limited, but a bit safer method) or by simply analyzing all the code in a page and operating the needed changes before serving the page to the browser (this ensures more independence from any third party tools that might not operate through the official WordPress channels and methods)
Cache plugin solution: You can also use a cache plugin that is WebP aware. We’ve tested the Cache Enabler plugin and it works out of the box with ShortPixel in delivering the WebP images. You just need to install and activate it, then go to Settings -> Cache Enabler and check the “Create an additional cached version for WebP image support” option.
That’s all, you can now enjoy a faster site that smartly uses WebP images!
UPDATE: you can also check out this post for more speed up insights.