How WebP images can speed up your (WordPress) site

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So you’ve been a brave admin of your website, minified and compacted the javascript and CSS, optimized all your images in order to make them as light as possible, took proper care to have properly sized images or thumbnails loaded everywhere. If you have a WordPress site, using some plugins like Autoptimize or ShortPixel Image Optimizer saved you a lot of hassle in doing that. Now that’s great but what can you do next?

Enter WebP – a modern image format created by Google, that provides superior lossless and lossy compression for images on the web.

According to Google, WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are 25-34% smaller than comparable JPEG images at equivalent SSIM quality index. Lossless WebP supports transparency (also known as alpha channel) at a cost of just 22% additional bytes. For cases when lossy RGB compression is acceptable, lossy WebP also supports transparency, typically providing 3 times smaller file sizes compared to PNG – that’s a huge improvement.

Now, how can you leverage this new format to improve the performance of your website? Please note that you currently can’t just replace the JPGs, GIFs or PNGs with their WebP counterparts as not all the browsers support it yet. But if you have a WordPress website, you are lucky, there is a simple solution:

Starting with our new 4.1 version of the ShortPixel Image Optimization plugin, we’ve added the possibility to also create a WebP image alongside the existing images, free of charge, when optimizing your images with our service. Just enable the option in the Advanced tab of the ShortPixel settings, in your site’s admin and the WebP images will be created too when optimizing images.

SortPixel Advanced Settings tab contains the generate WebP images option

UPDATE – Direct solution: Now you can use the WebP format by simply checking the corresponding “Generate WebP markup” option in the advanced settings tab of Short Pixel and all your <img> tags will be replaced with <picture> tags that include also the .webp images, thus letting the browser chose the best version according to its capabilities. The <picture> tag contains also anGenerate WebP markup tag for fallback reasons, thus also allowing the styles to remain in place. In some rare cases – when the styling of your images relies on positional querries ( :first, :nth-child selectors or “>” direct child reference ) you might encounter style problems when activating this option and you will need to use the cache plugin solution below.

Cache plugin solution:  You can also use a cache plugin that is WebP aware. We’ve tested the Cache Enabler plugin and it works out of the box with ShortPixel in delivering the WebP images. You just need to install and activate it, then go to  Settings -> Cache Enabler and check the “Create an additional cached version for WebP image support” option.


That’s all, you can now enjoy a faster site that smartly uses WebP images!

UPDATE: you can also check out this post for more speed up insights.

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  • I have cometcache PRO plugin. Don’t think there is an option for this. I don’t want to enable this new setting till I know it’ll work with this caching plugin. Please let us know If it’s ok to enable this new format with the cometcache PRO plugin installed. I’d love to use this new feature.

  • Wow, no reply to my question

    • ShortPixel Blog

      Hi Derek,

      Sorry for my slow reply, somehow the alerts for comments on this post were not arriving to my inbox. As of now, Comet Cache does not support WebP, as far as I can see. So if the cache is not able to use the WebP images, it doesn’t make sense to activate the option in the ShortPixel Plugin.


  • Nathan

    Does it work with Super Cache?

  • mariolgr

    How to check that the webp photos were generated?

    • ShortPixel

      there are different ways but if you could share with me your site I could have a look and tell you how I checked.


      • mariolgr
        • ShortPixel

          Thanks for the link, I tried to access it but the site seems to be down.
          Could you please check and let me know when I should try again?

          • mariolgr

            My site is online… =p

          • ShortPixel

            Well, there seems to be a country based firewall restriction, I cannot access it from Romania, any chance to change the restrictions?

  • Why Cache Enabler page mentioned not compatible with ShortPixel? It stated: “Convert your images to WebP with Optimus.” And whether that means working ShortPixel possible only with the specified plugin cache Cache Enabler? What about those who have installed other plugins Super Cache, W3 Total Cache? You can read more will explain the situation using caching plugins together with ShortPixel (on the use of image expansion options WEBP). I am as hundreds of people are unclear about whether abandons conventional caching plugins in favor Cache Enabler, which would be able to use WEBP image on your site or are alternatives?

    • ShortPixel


      Cache Enabler has WebP support. This means it’s taking into consideration the .webp images found and generates different cache files with src’s containing the found .webp images. Then, the specific cached files are served to Chromium browsers, instead of the regular ones.
      Any other cache plugin that does that would do the job just fine. You need to look into the cache plugin specifications and see if it mentions that it has WebP support and then it should work. So far we investigated some other cache plugins as Comet Cache or the ones that you mention, but they currently do not offer this feature.
      Regarding the fact that Cache Enabler mentions Optimus – I would say that this is because it’s from the same author. 🙂 But we tested it and it works flawlessly with ShortPixel.

      The ShortPixel team.

  • wildsman

    Just a quick question:
    How do I check if the WebP images are working? I’ve tried downloading them and they download as png/jpg.
    Our site is:

    • ShortPixel

      A quick way to do it is to use a WebP aware browser (e.g. Chrome) and check that the images loaded there are WebP instead of -let’s say- JPEGs.
      On your site I did a quick test and from what I see the results are mixed: some of the images are JPEGs and some are WebPs.

  • Zachariah

    If I already have uploaded images and they have been optimized by ShortPixel, what happens if I check the webp checkbox? Will re-optimizing the images create the webp versions?

    • ShortPixel

      the way to have ShortPixel generate the WebP files if you already optimized all the images is like this:

      1) change your current optimization setting to Lossy/Lossless to Lossless/Lossy. Make sure you select WebP to be created
      2) Re-run Bulk ShortPixel
      3) when done, change back the optimization setting
      4) Re-run Bulk ShortPixel

      I realize that this is a bit cumbersome but, currently, it is the only way to do it.

      If you need further assistance please contact us directly here:

      Thank you! 🙂

      • Zachariah

        Thanks! That is workable.

      • Zachariah

        Just to clarify, if I change it to lossless and then back again to lossy, will that use up my credits for each conversion step? Basically, would require 3x as many credits: initial optimization, lossless optimization, then back to lossless optimization.

        • ShortPixel

          It depends. If you don’t have many pics (say hundreds) and the optimization can be done as lossless and then back as lossy within an hour then you only be charged once. Also please note that we do not charge anything if we cannot optimize an image by at least 5%.

  • Daniel M

    I’m using Cache Enabler and ShortPixel, I’ve turned on webp within ShortPixel and have verified that webp images have been created, and I’ve followed the steps in this blog. However, when browsing my website on an up-to-date version of Chrome, all images are loaded as either gif or png. Any ideas on what’s going wrong? I’ve tried manually clearing the cache, but no luck. Thank you.

  • Johnsen

    Hi, I used and even paid for Shortpixel to compress all my images with webp enabled. (I chose glossy). However using Cache enabler in the way you described, just a few images are webp . How can that ratio be increased? My site is (Malimo)

    • ShortPixel

      thanks for your support, could you please contact us directly here so we can investigate this more and figure out what is it?

      Thanks, I look forward to hearing from you,

  • Ricardo Silva

    Does it work with W3 Total Cache? How to enable on it? Thanks!

  • Can I use it with W3 total cache? Super Cache? Enlighten us pls!

    • ShortPixel

      Hi, sorry for the slow reply!

      As far as we tested it, it works only with Cache Enabler, being
      the only cache that has the WebP feature so far. This is the
      reason we developed the checkbox to replace tags with
      tags, in order to provide an alternative to those
      users that use a different cache plugin.

  • Nathan Langfield

    I see WebP is only supported in certain browsers… Does the images automatically revert to the original format if WebP is not supported? Thanks

    • ShortPixel

      Yes Nathan, WebP is only served on the browsers that support it, on the rest the original (JPEG or PNG) version of the file will be served.

  • Mathukutty P.V.

    I have enabled wp. how can I check it. wp super cache is installed. Can I use it cache enabler or should I remove super cache?

  • Nathan Langfield

    Hi, I noticed that this does not appear to provide the WebP format for ‘Featured Images’ in wordpress… Is this a normal behaviour?